ISBN9781259921698
Call NumberB.R. 659.1 B427a 2018
AuthorBelch, George E. Same author(9)
TitleAdvertising and promotion: an integrated marketing communications perspective / George E. Belch and Michael A. Belch
Edition11th ed.
ImprintNew York : McGraw-Hill Education, 2018
Physical Descriptionxli, 764 p. : ill. ; 28 cm.
BibliographyIncludes bibliographical references and index.
SubjectAdvertising Same subject(344)
 Sales promotion Same subject(99)
 Communication in marketing Same subject(14)
Added EntryBelch, Michael A., jt. auth. Same author(2)
URL ObjectTable of Contents
Item NumberLocationItem ClassStatusCall NumberSectionCollectionAccess No.
1010000415 Cathedral of Learning Book Reserved Available B.R. 659.1 B427a 2018 c.5 MSM 2nd Floor (Newspapers Collection) 81401 c.5
2010001888 Cathedral of Learning Book Reserved Available B.R. 659.1 B427a 2018 MSM 2nd Floor (Newspapers Collection) 81397 c.1
2010001889 Cathedral of Learning Book Reserved Available B.R. 659.1 B427a 2018 c.2 MSM 2nd Floor (Newspapers Collection) 81398 c.2
2010001890 Cathedral of Learning Book Reserved Available B.R. 659.1 B427a 2018 c.3 MSM 2nd Floor (Newspapers Collection) 81399 c.3
2010001891 Cathedral of Learning Book Reserved Available B.R. 659.1 B427a 2018 c.4 MSM 2nd Floor (Newspapers Collection) 81400 c.4
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